Amazon takes on Netflix in India with cheaper mobile-only Prime Video plan

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Amazon.com has launched a lower-priced mobile-only subscription plan for the video streaming service in India, undercutting a similar plan by Netflix to woo price-sensitive subscribers.

The Amazon Prime Video program, intended for single users and accessible standard definition quality, will price 89 rupees (approximately $1.22) per month at first, the company said.

In India, in which info bundles are among the cheapest in the world, mobile-only plans are likely to gain more traction given the large number of smartphone users. Such plans also help over-the-top (OTT) players tap into larger audiences, especially those who like to consume content on the move.

Amazon said it was partnering with India’s telecom major Bharti Airtel to roll out the strategy to millions of its prepaid subscribers.

Airtel clients on bundled prepaid packs may avail a 30-day free trial by signing up on Prime Video in the Airtel Thanks app with their mobile number, Amazon said.

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Amazon Prime Video will be available for 999 rupees yearly or 129 rupees per month, as part of its standard offering. In contrast, Netflix fees between 499 rupees into 799 rupees for a monthly subscription.

The team at Platform Executive hope you have enjoyed this news article. Translation from English to other languages via Google Cloud Translation. Initial reporting via our official content partners at Thomson Reuters. Reporting by Eva Mathews in Bengaluru. Editing by Shinjini Ganguli.

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