Google sweetens Fitbit concessions, heading for EU okay

Google Fitbit Wearables

Google has tweaked its own concessions aimed at allaying European Union antitrust concerns regarding its contentious $2.1 million buy of Fitbit, individuals familiar with the issue said, putting it on course to secure EU approval for the offer.

The world’s most popular online search engine offered to restrict using Fitbit data for Google ads, facilitate rival makers of wearables seeking to connect into the Android system and allow third parties’ continued access to Fitbit users’ data with their permission.

Google revised the package after the European Commission obtained feedback from rivals and customers, the individuals said, declining to provide details. The move also can help to stave off a possible EU charge sheet setting out specific concerns.

The EU competition enforcer has to date not sought further feedback in the market, indicating that the changes have likely passed muster with the Commission.

The team at Platform Executive hope you have enjoyed this news article. Initial reporting via our official content partners at Thomson Reuters. Reporting by Foo Yun Chee. Editing by Louise Heavens.

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