Honor of Kings, Tencent’s flagship video game, declared a record 100 million daily active users globally and said it was expanding into other genres and forming a tie-up with British luxury group Burberry.
The moves are the planet’s most lucrative cellular game celebrates its fifth anniversary and faces a challenge from a mobile version of League of Legends, the planet’s hottest desktop game.
League of Legends: Wild Rift, created by Tencent’s subsidiary, US studio Riot Games, is now being tested in Asia.
This could include anime, films, music and even live action series,” Li Min, match manager and general director of Tencent’s Timi Studios, told journalists at our partner news agency Reuters in an interview.
Tencent stated it would launch two new untitled derivative matches, expanding the Honor of Kings planet from multiplayer online combat arena into two unspecified genres.
Honor of Kings, the multiplayer role-playing sport enables players hack their way through combat arenas. Timi Studios said on Sunday it had introduced an officially-licensed Bruce Lee appearance to the game.
Honor of Kings is the most successful game Tencent has ever made. Tencent, China’s biggest video games and social media business, also saw the sport as a ideal conduit to come up with the now highly popular esports in China, as increasingly young and wealthy Chinese are willing to spend money on video games.
With close to $240 million in user spending, not including third-party Android stores, Honor of Kings has been the top grossing cellular game globally for September 2020, based on Sensor Tower. This represented 87 percent growth from September 2019.
The team at Platform Executive hope you have enjoyed the ‘Tencent’s Honor of Kings reports 100 million daily users‘ article. Initial reporting via our official content partners at Thomson Reuters. Reporting by Pei Li. Editing by David Evans.
Stay on top of the latest developments across the platform economy and gain access to our problem-solving tools, proprietary databases and content sets by becoming a premium member for just $14 per month.