Microsoft doubles down on gaming with $7.5 billion deal for ZeniMax

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Microsoft Corp said on Monday it would acquire ZeniMax Media for $7.5 billion in cash, strengthening its Xbox games stable that provides with the studio behind titles such as Fallout and the Doom, as competition heats up with Sony.

ZeniMax is the parent firm of Bethesda Softworks, which has also developed hits including The Elder Scrolls, Wolfenstein, and Dishonoured.

The deal comes over a week after Microsoft’s failed bid for short movie app TikTok’s US assets. TikTok has currently structured the deal as a venture with Oracle and Walmart instead of an outright sale.

Microsoft said it plans to attract Bethesda’s future matches into its monthly Xbox Game Pass subscription service when they launch Xbox or PC. The game pass today has more than 15 million subscribers, Microsoft added.

Bethesda’s construction and leadership will remain in position, Microsoft stated.

Gaming is on a rip because of requirement from stuck-at-home users throughout the COVID-19 pandemic and Microsoft has put its faith in supplying users several ways to play its cloud service and consoles at different price points.

The latest deal would imply Microsoft will have more strike titles in its gambling library, an integral attraction point for players while picking a console.

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“Microsoft recognises its need for consumer based revenue growth which we believe this deal will directly help drive along,” brokerage Wedbush Securities said in a notice.

Both Microsoft and Sony Corp are launching their next-generation gaming devices in November, with pre-orders for Xbox going live on Tuesday.

Microsoft said the ZeniMax deal will close in the second half of financial year 2021, and also have minimal impact on adjusted operating income in fiscal years 2021 and 2022.

The team at Platform Executive hope you have enjoyed the ‘Microsoft doubles down on gaming with $7.5 billion deal for ZeniMax‘ article. Initial reporting via our official content partners at Thomson Reuters. Reporting by Munsif Vengattil in Bengaluru. Additional reporting by Uday Sampath Kumar and Ayanti Bera. Editing by Anil D’Silva, Patrick Graham and Shinjini Ganguli.

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