Snapchat removes Juneteenth photo filter after backlash

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Snapchat took down a “Juneteenth”-themed filter and apologised to users for the lens, which drew criticism for being insensitive, the photo messaging app’s parent Snap Inc said on Friday.

The filter used Pan-African flag as a backdrop and prompted users to smile, which caused chains to appear behind them and then break, CNBC reported earlier in the day. The news agency Reuters could not verify the filter as it was no longer available.

“A diverse group of Snap team members were involved in developing the concept, but a version of the Lens that went live for Snapchatters this morning had not been approved,” a Snap spokesperson said in a statement, adding the company was investigating the “mistake”.

June 19 commemorates the US abolition of slavery by President Abraham Lincoln’s Emancipation Proclamation, which was belatedly announced in the state of Texas on June 19, 1865, after the end of the Civil War.

Several companies, including Twitter and Nike, have declared the 19th of June a paid holiday for employees or reduced operating hours to commemorate Juneteenth.

The team at Platform Executive hope you have enjoyed the ‘Snapchat removes Juneteenth photo filter after backlash‘ article. Automatic translation from English to a growing list of languages via Google AI Cloud Translation. Initial reporting via our official content partners at Thomson Reuters. Reporting by Akanksha Rana in Bengaluru. Editing by Shinjini Ganguli.

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