Covering Bases Blog

Aimed at both first-time entrepreneurs looking to build a platform business and experienced C-level executives, the Covering Bases blog is a rolling commentary, including business strategies and useful information.

Resume Objective Examples

5 resume objective examples you can use for any job application

We are frequently asked by candidates looking to get on-board early at start-ups about tips for getting noticed and taken seriously by founders. To help remove some of the mystery,...

Systems Admin

10 reasons small businesses decide to outsource IT systems admin

If you are bootstrapping a start-up, you will likely have limited resources. You will not have a large team of employees, and as such, you will be undoubtedly be wearing multiple h...

Office Space

Key areas of your operations to focus in on

When you start your own business, it can be difficult to know what areas within the wide remit of ‘operations’ to focus in on. There are countless tasks and processes t...

iPhone 11

Mobile marketing: Tips for new business owners

In this latest Covering Bases article we take a brief look at mobile marketing. The chances are you will be either on your smartphone reading this, or have the cell phone within ea...

Marketing Meeting

Four signs you need to shake up your marketing campaign

When you start a new marketing campaign, everything should make sense. The tactics should be sound and the desired outcomes realistic and inline with both the marketing plan and th...

Recruitment and retention

Recruiting and retaining a great team in 2020

With the ongoing COVID-19 pandemic lockdowns, the work environment undergone a seismic change. The change will likely continue into 2021 and for the foreseeable future.

Routine - Task management

Three ways to streamline your professional routine

There are a myriad factors that contribute to professional success when launching, of growing a new venture. In this article we will look at aspects ranging from effective resource...

Restaurants online

Optimising your restaurant business for the digital age

There’s much to love about owning and running a restaurant, but as anyone in this low-margin industry knows, it’s far from the easiest business to be. While there are many enjoyabl...

Home Office

Everything you need to work from home

Whether you love or hate working from your home office, it looks as though the practice is here to stay. While COVID-19 pushed many employers across the sector to consider remote w...

Random Wisdom

Career descriptors that you may want to ignore

If you are a frequent visitor to LinkedIn and read enough career profiles on there you inevitably start judging the likely character traits and experiences of individuals more than...

Deep Fakes and misinformation

Deep fake used to attack activist couple highlights the new disinformation frontier

Oliver Taylor, a student at England’s University of Birmingham, is a twenty-something with brown eyes, light stubble, and a slightly stiff smile.

Wall Street

Why investors now worry about tech stocks

Some investors are getting increasingly worried about the outlook for technology and big growth stocks after a massive rally which has pushed the Nasdaq Composite index to record h...

Office Building

Covering Bases: Things you can do to ensure a smooth office relocation

Whether you’re moving because of business growth, or for new market reach, an office move is definitely a stressful experience. From the paperwork and moving boxes that pile up to ...

Tech Titans

US platform chiefs to testify before House antitrust panel later this month

The Chief Executive Officers of some of the worlds leading platform businesses,, Apple Inc, Google and Facebook will appear before a US House of Representatives panel o...