Mobile marketing: Tips for new business owners

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In this latest Covering Bases article we take a brief look at mobile marketing. The chances are you will be either on your smartphone reading this, or have the cell phone within easy reach.

According to research, 91% of people in America have a cell phone of some kind, and 85% of these own a smartphone. Many of us rely on them day after day, and a quick glance out of your window might be enough for you to realise how many people locally are glued to their phones.

As a business owner, you should capitalise on the number of cell phone users out there when working on your marketing strategies. This is your way of staying on trend, as mobile marketing is one way to keep up with the average consumer.

There are all kinds of ways to implement mobile marketing in your business, and the following are just some of them.


QR codes are essentially barcodes and they can be accessed by anybody with a smartphone. Businesses use them to direct people to their website or to quickly relay their contact details to potential clients and customers. So, consider using them in your business. You can embed them on your business cards and printed materials, and you can even include them on your social media pages. Give people an incentive to scan your codes – perhaps with the offer of a discount – and see a rise in people visiting your website.

You can learn more and make your own code here: How to make a QR code.


There are thousands of apps available to download online, and your smartphone is probably overloaded with more than a few. Many businesses have created their own, as apps are another way to connect potential customers to their products and services. You should consider this option too, as you will improve your online presence this way. And as an app can be opened with the click of a button, people will have a faster way to connect with your business.

Check out this step-by-step guide to making your first mobile app.


Gone are the days when people largely used their desktop PC’s to connect to the internet. Many of your potential customers now use their smartphones instead, so your website needs to be ready for them. If your site isn’t optimised for mobile, pages won’t open correctly, and your potential customers will soon get frustrated with your business. This will scupper your marketing attempts when promoting your website on social media, etc. so make the relevant changes.

Google now operates mobile indexing by default and encourages websites to use AMP, or at the very least increase the speed and interoperability of the website on mobile. The trend here is likely to continue over the coming years, with the advent of 5G.

You might want to hire a web designer for help in this area, although many web builders include plugins that can optimise a website for mobile.

For more on this, check out this article: How to make your website mobile-friendly.


Future-proofing your business is important, and as mentioned smartphones are here to stay for the foreseeable future, so this is one method of digital communication you should concentrate on. Consider the suggestions we have included here and then look elsewhere for other ways to implement mobile marketing in your business.

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