How to build a successful team

Successful teams

When you run a small business, you rely on your team. Your team is what helps you grow to new heights, achieve new goals, and tackle even the most intense challenges that your small business faces. Without your team, your company would just be an idea – your team breathes it into life.

That brings up a pretty important question: how do you build a successful team that you can truly rely on?

Today, we’re diving right into the heart of this question. Read through our guide to find out what you can do to make your team as strong, capable, and versatile as possible.


The first step to building a successful team is to actually build a team! If you’ve been working freelance, contract, or just in a one-person business, and you’re considering expanding your business to hire on extra help soon, there are a few things you should know.

  • First, prioritize quality over quantity. A small but effective team is worth way more than a large and unproductive or disinterested one.
  • Think critically about skillset before hiring. Instead of hiring for a task you don’t like doing, consider hiring for one that you find your own skills lacking in. For instance, if you’re not a strong writer, prioritize hiring a copywriter first.
  • Always cover your bases with a background check. How much does a background check cost? Not nearly as much as losing your intellectual property or assets to an employee with a bad track record.

Once you’ve got your team together, it’s time to think about how you will effectively collaborate with them to achieve your company’s goals.


Ambitious employees who are motivated by their own success are some of the most important assets that any company can have. That’s because, in addition to working for pay, they’re also working to see their own career goals advanced.

However, just because someone is internally motivated doesn’t mean they are sure to perform no matter their work situation. That’s why you, as the manager or business owner, have to ensure that your employees know that their ambition will be rewarded.

Do you see your employee working hard on a project after hours? Or has one of your creatives gone above and beyond when designing a new product launch? When you see this kind of motivation, be sure that you reward it with perks – or higher pay and consistent raises.

Successful Teams and Management


Speaking of creatives, creativity is one of the most valuable assets that any employee can have, and, in turn, any company can have. Most people can get a job done pretty well if they set their mind to it, but not everyone is creative. Having a team of dedicated employees who are happy to dream up interesting new ideas for your company is a precious resource.

Be sure to cultivate creativity in your workforce by offering perks that creative people love:

  • Flexible hours: Not everyone is at their best from 9 to 5. Some people start working at 7 am and crash by 3. Others don’t get their first jolt of creativity until 2pm.
  • Remote work: Creative people like to move around, working in the kitchen, on the couch, and maybe even at the local café. Remote work offers your employees a world of inspiration.
  • Creative office space: Monotone ceiling tiles? Cubicles? No natural light? Don’t expect much from your employees. Cultivate creativity with a professionally designed office space that your employees will love to spend time in.


Lastly, giving your employees more power is another great way to build a strong and successful team. If employees feel overly-controlled or like they don’t have enough say in the direction the company is going, then they won’t feel motivated to succeed.

Great options to give employees more power include part-ownership in the company, a seat on the board (or multiple), and the ability to vote on major changes you might be making.

Additionally, offering competitive pay and benefits gives your people the power they need to succeed.

Having a high-quality, high-impact team can make or break any organization. By investing in your team’s success, you invest in the future of your company.

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