When you start a new marketing campaign, everything should make sense. The tactics should be sound and the desired outcomes realistic and inline with both the marketing plan and the overall business modelling.
Without the right marketing campaign, you are always going to struggle to gain the attention that you want or need from potential customers and clients. It’s absolutely essential that you think about how to approach your target audience and the tactics that are going to resonate with them the most.
This includes exploring the different networks they are likely to be using and the content that they want. You might find that your marketing campaign is not delivering the conversions for your business. If that’s the case, then it’s important to consider how you can shake things up and the key signs that you do need to reinvigorate your marketing.
LOW LEVELS OF ENGAGEMENT
If customers are not interested, intrigued, or invested in your business then they are not going to engage. There are numerous ways that customers can engage with your business and this is going to differ depending on the marketing tactics that you use.
For instance, engagement can be as simple as opening the Emails that you send out. Marketers will tell you that Emails can have frighteningly low open rates and that’s something that you need to watch out for. You should be taking the right steps to boost these open rates as much as you can. You can view open rates at one place if you invest in the right software. This will make it far easier to keep track of your success rates here.
Alternatively, you could find that you have a low level of engagement across social media. Usually, this will be the case if you fail to inject enough of your personality (and values) into your brand image. It’s important that your customers feel as though they are connecting with the people behind the brand rather than the brand itself. If it’s all about the brand then your customers are quickly going to grow bored and wonder why they should keep up with your business. This can be just a matter of hiring the right social media manager to spice things up a little.
BEATEN BY COMPETITORS
You might find that some of your competitors are choosing to run some rather interesting and innovative marketing campaigns. If that’s the case, then you need to make sure that you work to keep up and keep on track.
For instance, it’s possible that they are investing in guerilla marketing tactics. Guerilla marketing is useful because it transforms marketing into an event of itself which is very cool and unique. It also helps customers engage with your business in exciting new ways. Business owners often assume that guerilla marketing campaigns will always take place offline. However, this is not the case. The reality is that you can complete a digital guerilla campaign.
Setting up a full website for Jurassic World that made it seem like the park was actually opening is perhaps one of the best examples of this. However, there are options for every industry. For instance, you could incorporate new tech like AR into your marketing to provide fresh ways for customers to connect with your product or service.
RELIANCE ON OLD TECHNIQUES
Alternatively, it’s possible that the clearest sign that your marketing needs a revamp is that you are relying on older techniques to promote your business. While these might have been tried and true in the past, today they could be outdated. Worst yet, they might be harming your marketing campaign. This will certainly be the case if you are using SEO techniques that Google and other companies have long since abandoned. Indeed, it’s no longer enough to simply rely on keywords and links to ensure that your business is on the right track in terms of promotion.
You also need to think bigger with your marketing campaign. Specifically, we are talking about utilising an omnichannel campaign. Omnichannel campaigns are useful because they provide businesses with a way to connect with a target audience and ensure that they reach a purchase decision. An omnichannel campaign is highly streamlined and can be quite difficult to run. You may need to consult with a marketing agency that specialises in this type of promotion. Regardless of the cost for your business, the returns could definitely make it worth paying.
One of the key mistakes marketing teams make, often driven by the executive is the over exposure of the product. This is especially true for Email, where it is known potential customers are likely to unsubscribe if hit with the same message time and time again.
Instead of sending the same message, with the same offer, why not mix it up a bit. Rewrite the offer, re-imagine the product in the eyes of a different cohort. Try something a bit different.
We hope this helps you understand everything that you need to know about giving your marketing campaign a revamp. If you take the right steps here, then you will put your business in a stronger position on the market, particularly when compared to the competition. You’ll be able to ensure that customers choose your business over the rest.