In this latest ‘Covering bases’ article aimed at budding entrepreneurs, we investigate key automation tools centred around time management. Time is a currency we all use every day of our lives. Businesses are no different. However, the technology of automation is changing how we all manage our time.
According to research conducted by British software vendor Sage Group plc, some 67% of accounting experts will opt for cloud accounting, and at least, 58% of big organisations already use cloud accounting. One of the key benefits of doing so is that people can access the platforms anytime, anywhere. They save time and often cost have a total cost of ownership lower than on-premises software.
From the premises of multinational corporations to your virtual office, technology is doing wonders. Business organisations are using advanced tech tools to manage their flow of data, keep records, and automate some tasks. The internet and IT tools are game-changers in that regard.
Here are some of the top technology tools:
MARKETING AUTOMATION SYSTEMS
Marketing is how you get the voice of your business brand to be heard. It’s what you do to get end users to see your product. Only a handful of good businesses can survive without investing much in marketing. Start-ups looking forward to breaking boundaries must work with good marketing strategies, backed by automation.
Automation will help you schedule emails, track campaigns, allocate goals to teams, and above all — integrate with your customer relationship management platform. This means you’ll eliminate human errors, save time, reduce the workload of marketers, and have a wider field of view about customers’ prospects.
CUSTOMER SUPPORT CHATBOTS
A chatbot is an intelligent computer program that interacts with human visitors, and assists companies to attend to customers. If you have been shopping for items from e-commerce websites, it is likely you have been conversing with a chatbot.
Chatbots essentially function as customer assistants who automatically provide you with support through texts. Depending on how they are programmed, chatbots can give you essential information about business addresses, contact details, working hours, products and services offered and more.
Cloud storage allows companies to save huge piles of data on the web. Media files (audio, video, text, etc.) can be uploaded to cloud-based repositories and downloaded with ease at the click of a button. Entrepreneurs can work virtually from any part of the world and share business files with collaborators and clients. So far, Google Drive, iCloud, and Dropbox, are leading the cloud market.
SOCIAL MEDIA APPS
The internet has more than 4.5 billion active users as of 2020. Social media users number over 3.8 billion people. While some people shun social media, citing it as a waste of time, smart entrepreneurs are making fortunes using social media apps like Facebook, Twitter, and Instagram.
Many professionals have landed their jobs by using LinkedIn. It’s a powerful social media tool for employers, students, job seekers, and professionals to connect with each other. Business-wise, marketers are leveraging social media platforms to generate leads.
When you are overburdened with several tasks on your table, it can be cumbersome to keep them organised. Project management tools such as Asana, Evernote, and Slack, are all must-have apps for entrepreneurs. They give you full control over your task schedules.
Within the apps can collaborate on projects with multiple team members without losing touch of anything. The good news is that most of these project management apps are available for free downloads on Google Play Store and Appstore.
To sum up, the business world will get more exciting as technology tools keep pushing it to the limits. As an entrepreneur who’s eager to make the mark, you must stay in sync with these revolutionary business tools.