8 brainstorming tips for creating compelling content

Content Ideas

Americans now spend over 13 hours each day consuming content. But not all content is created equal, and audiences quickly scroll or click away from content that isn’t valuable or entertaining.

That means that boring content could lead to the downfall of your business and success online.

If you’re running out of quality content ideas, use these eight brainstorming tips to get inspired and keep your followers hooked.

1. BUILD ON OLD CONTENT

One of the easiest sources of inspiration can be found in the content you’ve already produced.

Look to past blog articles, videos, and social media posts that generated interest before. Then, expand on those topics, offering updated insights and more detailed information.

If you’re not sure how to add to a topic you already covered before, do a quick search online to see what content is available and what perspectives others have. This can help you imagine ways to branch out and explore other questions and pain points related to the core topic.

2. CHECK SOCIAL MEDIA

Whether you create content for social media or not, it’s a useful way to understand more about your niche and target audience.

Check social media platforms like Instagram, TikTok, and YouTube to learn what people are talking about and what problems they’re facing. Also check the comments to see what questions people might be asking.

You can also check message boards and forums for similar inspiration. And communities such as Facebook groups can give you insight into specific interests and the people who care about them.

3. FOCUS ON STORIES

Compelling content often involves an element of storytelling, not just sharing facts and figures.

Relatable content and memorable stories can make a big impact in the highly-saturated world of online content. If you don’t have a story of your own to share, find others who do.

For example, if you run a product-based business, reach out to loyal customers whose lives have changed after using your product. Feature their stories in a blog or on social media.

4. STAY ON TOP OF THE LATEST NEWS

An easy way to brainstorm new content is to see what’s making the news. Look for headlines that relate to your industry, and then create content discussing those news stories with your own ideas.

Developing content that is focused on viral trends and the latest events will be a hit with your audience, as long as you act fast. Almost nothing is worse than responding to a news story that’s no longer new.

5. LOOK TO YOUR COMPETITORS

No one wants to be a copycat. But in content marketing, it pays to keep an eye on your competitors.

Others in your industry are already brainstorming and doing their own content research. Checking what ideas they’ve generated can help you better understand your customers and audience.

Competitors may be creating certain types of content that you never thought of, or they may be speaking to their followers in a way that you haven’t tried. Learn from their success, and let their content inspire yours.

Just be sure to avoid direct copying or plagiarism. Your content should still be original and offer value that competitors don’t.

6. USE MINDMAPS TO ORGANIZE TOPICS

One of the oldest brainstorming methods in the book is to utilize mindmaps, but it’s still just as useful as ever.

Mindmaps help you visualize connections to a core topic.

Write the main topic in the center of a sheet of paper. It could be fashion, business, travel, or whatever else your content focuses on. Then branch out from the center, writing associated words or subtopics. There are no right or wrong ideas; the point is just to start brainstorming.

Then once you’re done filling your sheet of paper, you can study your ideas and eliminate those that aren’t relevant to your brand or business.

And if you prefer a digital way of brainstorming, you can find several websites offering digital mindmapping apps instead of relying on a paper and pen.

7. TRY HANDY TOOLS

There’s nothing wrong with getting extra help from tools to help you brainstorm compelling content.

You can use online tools and browser extensions to learn how viral certain topics are, what keywords are trending, and which websites you’re competing with.

You can also get help with creating impressive headlines, without needing to be a skilled writer. Check out this tool for help generating strong blog titles.

8. ASK QUESTIONS

Content ideation doesn’t have to be done alone or in private. If you want to know what type of content your audience cares about or what they want to see more of, just ask!

You can ask people to leave comments or messages on social media with their thoughts, or you can utilize surveys and polls to help you with your content strategy.

And aside from asking your target customer or audience for their ideas, it can also help to form a team or hire a content creator if you’re stuck. It’s common to run out of ideas if you’re brainstorming alone, but others on your team can help inspire new ideas and solutions you may have never considered.

USE THESE BRAINSTORMING TIPS TO CREATE YOUR BEST CONTENT YET

Content is everywhere, and people spend hours each day consuming it. And with the pressure to keep up, it can be difficult to come up with new ideas that are consistently compelling for your audience.

Save these brainstorming tips for your next content ideation session, and never run out of ideas again.

If you’re using content to market your business, be sure to check out our other marketing articles for more advice!

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