Where it used to be that having a website for your business was optional, in today’s landscape, it’s non-negotiable.
Customers and clients expect to be able to find you online and your website may even be where you conduct your business, as is the case for eCommerce companies. With that said, there needs to be energy and focus directed at enhancing the company’s website and increasing traffic. But what are the best steps to take to achieve these goals?
Here are some actionable steps you can take right now that will help increase traffic to the website.
TAKE A CLOSER LOOK AT THE CONTENT – IS IT ENGAGING?
A logical place to start is with the content itself. If the website has the company’s contact information and a brief description of what it does and offers, and nothing else, you can bet you
won’t see much in terms of traffic. Your website needs to be full of useful, engaging, interesting, and memorable content that is unique and fresh. Not only that, but it needs to be updated regularly to boost interest and its ranking on the Google search page.
Some companies find that bringing in a content creator can be useful and instantly boost engagement.
YOU NEED TO BE USING LINKS
Have you ever wondered why your company’s website does so poorly when it comes to the Google search rankings? Many factors go into it, but if you’re not using high-quality links, then you can’t expect to do well in the rankings. A good quality backlink will help the Google search algorithm to find your website and rank it high in the SERPs. This increases your odds substantially of being seen by the searcher. The key piece to remember, however, is that the link needs to be high-quality.
It’s for this reason that businesses will often end up asking should I outsource link building? It’s a valid question and the fact is that getting high-quality backlinks is very difficult. Outsourcing this job to a professional with experience and know-how could be a very wise decision. Rather than you trying to figure it out and results being extremely slow, when you outsource the job the results will be fast and noticeable.
HOW ARE YOU MARKETING THE WEBSITE?
Far too many companies make the mistake of assuming all traffic will come from the Google search page. While that’s true for a lot of it, you also need to be advertising the website. One of the most effective ways to do this is on social media. Create business accounts on all the popular social networks – Facebook, Instagram, and Twitter – and use those accounts to help drive people to the website.
Don’t forget, to get the maximum benefit from the social media pages you need to be active regularly there. This means posting, engaging, using hashtags, and so forth.
DON’T SETYTLE FOR POOR WEBSITE NUMBERS
If you’re under the assumption that your low traffic numbers are a given and out of your control, it’s time to think again. These three steps alone can help you produce impressive and quick results.