Apple eliminated some 29,800 apps from the Chinese app shop on Saturday, including more than 26,000 games, according to new data from research vendor Qimai.
The takedowns come amid a crackdown on matches by Chinese authorities.
Apple did not immediately respond to a request for comment.
Earlier this year Apple gave game publishers an deadline to submit a licence number.
China’s Android app shops have complied with these regulations. It’s not clear why Apple is implementing them rigorously this year.
Over 2,500 names were removed by the smartphone maker from its app shop over the first week of July. Games influenced by the sweep included titles from Zynga and Supercell, research company SensorTower reported in the time.
The Chinese government has sought to enforce stricter regulations to remove material.
The acceptance procedure for matches appearing to enable buys that are in-app is complicated and long, damaging the greatest game developers, industry insiders say.
“This affects small- and mid-sized developers’ incomes the most, but because of the difficulties of getting a business license, it’s devastating to the whole iOS game business in China,” explained Todd Kuhns, advertising director for AppInChina, a company which helps overseas businesses distribute their apps.
The team at Platform Executive hope you have enjoyed the ‘Apple removes thousands of game apps from China store‘ article. Initial reporting via our content partners at Thomson Reuters. Reporting by Josh Horwitz and Brenda Goh in Shanghai, and Pei Li in Hong Kong. Editing by Stephen Coates.
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