American app maker Blix in letter to EU’s says Apple not playing fair

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US app maker Blix took its struggle against Apple into Europe as it laid out its grievances to EU antitrust chief Margrethe Vestager, saying that Apple is not playing fair.

Blix’s criticism came amid Vestager’s ongoing investigation into Apple’s App Store and mobile payment system Apple Pay as she proceeds to suppress the power of online gatekeepers on which thousands of businesses depend for company.

Blix formerly sued Apple for excluding its BlueMail merchandise in the Mac app shop, accusing the company of infringing its patented technologies and abusing its dominance in the app store.

Apple, which then allowed BlueMail back in the electronic store, had cited safety problems for the exclusion.

“It is clear to us that Apple is not playing fair,” Blix founder Ben Volach wrote in a letter to Vestager seen by journalists at our partner news agency Reuters.

The App Store is not a level playing field; developers are not treated equally when they compete with Apple’s own apps. Our own experience bears this out,” he said.

Volach urged Vestager, that will announce by the end of the year demanding new rules known as the Digital Services Act to make US tech giants play fair, to look deeper into Apple’s actions.

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“They mask Apple’s ambition to fully control this essential marketplace and distribution channel in order to maintain its apps’ dominance into its competitors’ disadvantage,” he said.

US social media giant Facebook and Microsoft recently voiced concerns about Apple’s App Store principles, and also the European Commission said it was aware of.

The team at Platform Executive hope you have enjoyed the ‘American app maker Blix in letter to EU’s says Apple not playing fair‘ article. Initial reporting via our official content partners at Thomson Reuters. Reporting by Foo Yun Chee. Editing by Kirsten Donovan.

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