Tag: SEO

The (partial) myth of SEO

When I first started my journey back in mid-1996, I owned an Search Engine Optimisation business… one of the first in the UK. I was entirely self-trained in the dark arts, learning...

Avoiding mistakes in your audience development activity

Many of the avoidable mistakes listed in this article could be classified as ‘smoke and mirrors’ and aimed at tricking either auditing businesses, in the case of large scale proper...

An overview of audience development strategy

The definition of ‘audience development’ is fluid and (at present) not defined particularly well. However, within the scope of this website I define audience developmen...