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Below is a list of 25 methods of growing your business:
- Get to know your customers better by reaching out to them
- Talk to customers old and new about why they purchased
- Nurture existing customers and look for new opportunities
- Use social media to grow new audiences. If utilising paid campaigns, or programmatic, ensure targeting does not duplicate existing efforts
- Attend virtual networking events and ensure you have a presentation available
- Link building, maps and shopping search engines can be useful, especially if you are operating in consumer markets
- Host events offline, if possible
- Think about ways to innovate away from the competition
- Measure what works and refine your approach as you go
- Understand your target audience cohort
- Make your relationship with the customers as personal as possible
- Always be optimising your products/service and processes
- Brainstorm new ideas with others not associated to your business
- Invest the time to plan for growth. Keep the plan simple and execute well
- Carry a recording device around with you… and use it. The best ideas often come to you when you are doing other things
- Start a contest, competition… and repeat it. This isn’t just for marketing, its for product development
- Think ‘low hanging fruit’ and utilise a ‘fill in the blanks’ mindset
- Always be looking to improve your value proposition
- Partner with others to add value, sell more, or increase market penetration
- Use a CRM system correctly and to the maximum of its potential. Depending upon scale, it will likely be worth it
- Garner new ideas to market your business
- Keep a focus on your USP
- Understand why people buy your products/services
- Use basic gamification methods in order to generate data, understanding and motivate usage
- Finally, reach out to customers to give you reviews and citations. Word of mouth is great.
