$0

No products in the cart.

Defining a corporate culture and values

Bookmark (0)
To login to your account click here.
HomeGeneral StrategyCorporate StrategyDefining a corporate culture and values

This content is only for members

You must join to unlock this content. Register for FREE to gain instant access.
Zero spam! We will only contact you regarding your account/purchases

With the business both operating within emerging portions of the global economy I believe the business needs to ultimately define a set of values, which in-turn develop into a corporate culture.

Corporate Values and Culture

These values and this culture should be noted in the employee handbook for reference.

CORPORATE VALUES

Below are the seven core values that I believe are relevant for this kind of dot-com publishing business.

  1. VALUE – We seek to offer value to our members and customers by helping them solve the problems and challenges they face
  2. RELATIONSHIPS – We understand that our business is built around the building and maintaining of relationships
  3. EXCELLENCE – We aspire to be the very best at everything we do; and we learn from our mistakes
  4. LEADERSHIP – We pride ourselves on our leadership within the spaces we operate
  5. TEAMWORK – We are passionate about collaboration and engagement
  6. COURAGE – We are entrepreneurial, we create tangible innovations and thus take risks
  7. SPEED – We operate at speed
Related article:
Thoughts on corporate philanphropy

Remember, the values of the business both exist within; and define its overall culture.

CORPORATE CULTURE

It is my firm belief that a culture of a business equates to the collective personality of the organisation. Its culture is not just who we are as a company, but what we as a collective truly aspire to be.

For any business operating in multiple locales, potentially located within different States, different countries, maybe in radically different time zones the corporate culture is the *one big thing* will bind the business together.