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Evergreen content and covering the bases
Evergreen content is best defined as content that is always relevant to the end user, be they a member of the property, or not.
This kind of content is perhaps the most important content on the website both in terms of SEO and also in terms garnering gravitas and respect for the product amongst the target audience. It enables the property to ‘cover the bases’ and achieve a degree of relevance to the industry professional that would be impossible without the content.
It is therefore highly recommended that some time and attention is paid to getting the best quality of content possible.
A couple of examples are used within this document highlighting ‘evergreen’ content for the nanotechnology sector.
Below is an additional list of content that could be produced:
- Research-based content
- Industry analysis, Porters 5 forces, et alia
- Competitive intelligence articles such as a SWOT analysis
- Individual metrics and statistics relating to the sector
- Cheat sheets
- Top 10’s and resource lists
- How to guides
- Career advice
- Best practice documents
- Glossary of terms
- White papers
- Case studies
- Industry timelines