As part of this series of articles we are looking at how to measure the effectiveness of content and/or the editorial teams.
One aspect of this is actually the content production function within a business.
Below is a list of some of the key metrics worth considering when attempting to garner and benchmark content production efforts:
- Total content items produced
- Content items (by staff member)
- Content items (by contributor)
- Content items (by content type)
- Content items (by taxonomy/site)
- Average words per article (by author)
- Average words per article (by team)
- Average words per article (by content type)
- Average words per article (by taxonomy/site)
- Monthly content items (by staff member)
- Monthly content items (by contributor)
- Monthly content items (by content type)
- Monthly content items (by taxonomy/site)
- Average cost per content item (by staff member)
- Average cost per article (by contributor)
- Average cost per article (by content type)
- Average cost per article (by taxonomy/site)
- Total cost of production
- Total cost of production (percentage breakdown)
- Average value to the business (by staff member)
- Average value to the business (by contributor)
- Average value to the business (by content type)
- Average value to the business (by taxonomy/site)
Other metrics that we measure in this series of articles include the following:
- Top-level Metrics
- Social Media Metrics
- Conversion Metrics
- Email and Newsletter Metrics
- Engagement Metrics