Editorial KPI’s: Conversion metrics

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As part of this series focusing on editorial and content-based KPI’s, we look at the entirety of the metrics a business will need to look to measure. These range from social media performance metrics, through to production-based measures.

In this particular article we will concentrate on and list the various metrics worth measuring that relate to conversions. Whatever your product, the buck stops with these metrics. They are vital to the performance of the business. It is therefore wise to garner as much information from these particular KPIs’ as possible.

You may (and likely will) have your own particular key performance indicators to measure and benchmark in this category. Below are some worthy examples:

  • Total monthly goal conversions
  • Goal conversion rate
  • Average time to purchase
  • Funnel analysis (by source)
  • Funnel analysis (by content type)
  • Funnel analysis (trend)
  • Upsale generated (number)
  • Number of transactions (by content type)
  • Number of transactions (by taxonomy/site)
  • Number of transactions (by source)
  • Cost per transaction (by source)
  • Cost per transaction (by taxonomy/site)
  • Cost per transaction (by landing page)
  • Cost per transaction (by content type)
  • Average time to conversion
  • Customer acquisition cost (breakdown)

Other metrics that we measure in this series of articles focusing on key performance indicators for content teams include the following:

  • Top-level Metrics
  • Content Production Metrics
  • Social Media Metrics
  • Email and Newsletter Metrics
  • Engagement Metrics
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