Category: Marketing Strategy

At the heart of value propositions

The most important question that any business needs to answer is, if I am your ideal prospect, then why should I buy from you and not from your competitor. The answer to this quest...

An overview of editorial KPI’s

In this article we will focus on the top-level metrics that can be used to measure the effectiveness of content production on any content-based platform.

Editorial KPI’s: Production metrics

As part of this series of articles we are looking at how to measure the effectiveness of content and/or the editorial teams.

Editorial KPI’s: Social media metrics

If your platform, or portal is content-driven then social media engagement is increasingly becoming the most important aspect of driving audience and sales to the platform, or port...

Editorial KPI’s: Conversion metrics

As part of this series focusing on editorial and content-based KPI’s, we look at the entirety of the metrics a business will need to look to measure. These range from social ...

Exploring e-PR

As with many of the articles appearing on this site, we have published this article under the guise of launching a fictional platform business. The article below outlines how that ...

A quick guide to sales funnels

A sales funnel within digital media can be defined as steps designed by a business in order to guide its visitors toward a buying decision.

Developing a free report, or free product strategy

Each portal our example business will operate will produce at least one free report and then market it to visitors not only to the portal, but also to the traffic drivers of the po...