Category: Management

Engagement metrics for editorial (KPI’s)

In this series of articles we look at the key performance indicators for editorial and content production teams businesses operating within the platform and portal spaces should fo...

Key success factors for a platform or portal business

If you look at the key factors that potentially dictate success, or failure for businesses operating in the digital publishing space, you can then gauge what you need to do in orde...

The seven P’s of marketing

The 7 P’s marketing model was originally devised by E Jerome McCarthy in his 1960 book ‘Basic Marketing. A Managerial Approach’.  In my personal opinion, it is still worth keeping ...