Category: General Strategy

Editorial KPI’s: Conversion metrics

As part of this series focusing on editorial and content-based KPI’s, we look at the entirety of the metrics a business will need to look to measure. These range from social ...

Corporate strategy for your business

It is vitally important to start any business off on the right foot. This means positioning.

Thoughts on corporate philanphropy

Strategically, it would be wise for any industry membership business to outline to its users its inherent belief in and support of the industry it serves. This is a theme I will re...

Brief notes on a customer driven strategy

The fast pace of change within the internet economy reinforces the need for continual and progressive innovation in order to prosper. The content-based portal business outlined on ...

Defining an operational strategy and core competencies

The example business we outline on this website will need to implement best practices across personnel, recruitment, work processes and company procedures in order to ensure legal ...

Defining a corporate culture and values

With the business both operating within emerging portions of the global economy I believe the business needs to ultimately define a set of values, which in-turn develop into a corp...

Constructing a team (or) defining the team make-up

One of the factors in success in the creative industry such as digital publishing is the hiring of the right type of people. You can massively improve the odds on you succeeding if...

New product development

New product development (NPD) can be best explained and broken down in the following way:

HR, Assorted Costs and Budget Detail worksheets

In this final article within the series we look at the HR worksheet within the model, the Assorted Costs sheet, and Budget Detail pages.