Category: Business Models

Key success factors for a platform or portal business

If you look at the key factors that potentially dictate success, or failure for businesses operating in the digital publishing space, you can then gauge what you need to do in orde...

Defining an operational strategy and core competencies

The example business we outline on this website will need to implement best practices across personnel, recruitment, work processes and company procedures in order to ensure legal ...

The need to diversify revenues

In this the second part of the 6 part series looking at (editorial) contributor payment models we outline the need for publishers to diversify revenues and not become overly relian...

An example of a SWOT Analysis for a platform business

The SWOT Analysis of the fictional company offers a focused, neutral insight into our example portal business and its positioning within the greater digital media landscape.

Outlining a platforms financial model

In this extensive nine article series I will outline the core principals behind modelling a business from a financial and operations perspective.

Building a monthly travel page in a financial model

The ‘Monthly Travel’ page is perhaps the quickest worksheet to put together and simply outlines how the business performs on a monthly basis, taking into account the various costs ...

The individual subscription financial model

The first model proper we are building for this example portal business is the ‘Individual Subscriptions Model’.

The financial model for a corporate subscription, or membership portal

In the previous article in this series we looked at the Individual Subscription Model. Having completed that model, we will now look at the separate (and distinct) ‘Corporate...

Financial models for content and product sales

Moving on from the two paid subscription models we looked at in the previous articles within this series, the ‘Report Sales’ worksheet outlines the various report produ...

Building a financial model for advertising inventory sales

The particular financial model we are looking at in this article within our series is inventory-based advertising.

The financial model behind a portal marketing plan

For obvious reasons the ‘Marketing Plan’ is important to the accuracy of the entire business. Without an audience our example business will not work. In-fact, without a...