Editorial KPI’s: Production metrics

As part of this series of articles we are looking at how to measure the effectiveness of content and/or the editorial teams.

One aspect of this is actually the content production function within a business.

Below is a list of some of the key metrics worth considering when attempting to garner and benchmark content production efforts:

• Total content items produced
• Content items (by staff member)
• Content items (by contributor)
• Content items (by content type)
• Content items (by taxonomy/site)
• Average words per article (by author)
• Average words per article (by team)
• Average words per article (by content type)
• Average words per article (by taxonomy/site)
• Monthly content items (by staff member)
• Monthly content items (by contributor)
• Monthly content items (by content type)
• Monthly content items (by taxonomy/site)
• Average cost per content item (by staff member)
• Average cost per article (by contributor)
• Average cost per article (by content type)
• Average cost per article (by taxonomy/site)
• Total cost of production
• Total cost of production (percentage breakdown)
• Average value to the business (by staff member)
• Average value to the business (by contributor)
• Average value to the business (by content type)
• Average value to the business (by taxonomy/site)

Other metrics that we measure in this series of articles include the following:

• Top-level Metrics
• Social Media Metrics
• Conversion Metrics
• Email and Newsletter Metrics
• Engagement Metrics