A couple of things you will immediately notice about this website are (1) the writing style; and (2) the format. I make no apology for writing content using my style and voice, which I would best describe as ‘no nonsense’.
The content sets have been produced in a way to best offer insight and ideas to drive tangible innovation for senior executives either already operating within, or looking to operate within the platform and portal sector here in Australia.
Format of this website
In terms of the format of the website, it is radically different to most with the aim of enabling the Executive, or entrepreneur to efficiently find the information they require and garner the required understanding from it.
Many of the ideas expressed within this little corner of the web have symbiotic, or synergistic relationships with the other concepts. I have attempted to keep the relationships between the relevant ideas as clear as possible.
In order to demonstrate the ideas and concepts the content outlines a fictional platform business, operating across a select number of emerging technology verticals.
It is likely that the sectors the casual reader, or subscriber will be looking to service with your real business will be different from these. This should not matter too much though as the methods and ideas are easily transferable. This website has been written so as to be as relevant to entrepreneurs and senior executives looking at launching a portal covering automotive, financial services, logistics, or pretty much any other notable vertical as it is to the emerging technology space.
The fictional example business we talk about
This fictional business we often talk about on this website is a network of subscription-based premium industry intelligence portals, or ‘vortals’ as I sometimes call them. Powered by artificial intelligence and proprietary data, each individual portal services high-value global emerging technology verticals, ranging from genomics and alternative energy through to space technology and virtual reality.
The business features products and functionality that will be both revolutionary for the business of content; and massively scalable into just about any industry vertical (or horizontal).
This business operates within the membership economy and additionally sells premium R&A reports, advertising solutions and marketing services.
Our example business targets specific markets
The global B2B media and information industry is growing. Revenue in 2016 alone was estimated to be $28.35 Billion (USD).
Combined the industry verticals I have concentrated on within this property, it currently equates to an approximate market size of $1.6 Trillion (USD). Combined, the industries are predicted to grow to approximately $3 Trillion (USD) by the early 2020’s and are likely to continue growth into the following decades.
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