In terms of the streaming providers, the United Kingdom and Australia differ significantly from the US, with well funded local players having a substantial usage in mature SVOD marketplaces.
In terms of subscribers, Disney+ gained +1% in Q2, putting the margin to 2nd place Prime Video at 8%. Netflix remains the market leader, but the top 3 platforms have begun to dominate in the UK, holding 77% of the streaming market.
Market share development in 2022
Disney+ has seen the most growth, adding +3% since January. Netflix and Amazon Prime Video each earned +2% in the same time. Now TV and Sky Go have been negatively affected by the growth of the 3 giants, dropping -1% each.
SVOD market shares in Q2 2022
In the streaming battle between global and local providers in Australia, global giant Netflix is the clear winner at 28%, which is 3x bigger than local player, Binge. At the same time, Disney+ is slowly closing in on Prime Video for 2nd place with only a 4% margin between the streaming giants.
Market share development in 2022
Gaining +4%, Amazon Prime Video solidly claims the most growth midyear 2022. While Stan incurs a loss of -2%, Disney+ chases the rising trend and manages to snatch up +2%. This goes the same for Netflix which also grew by +1% by the end of June.
The team at Platform Executive hope you have enjoyed this article. Automatic translation from English to a growing list of languages via Google AI Cloud Translation. Initial data and reporting via our friends at JustWatch.
You can stay on top of all the latest developments across the platform economy, find solutions to your key challenges and gain access to our problem-solving toolkit and proprietary databases by becoming a member of our growing community. Platform Executive has two membership tiers, Community (FREE) and Premium ($195 per year), which offer different levels of access to our products and services. What are you waiting for?
