The subscription video on demand (SVOD) market has experienced massive growth over the course of the past 18 months, with the COVID-19 global pandemic, along with discounted offers and high budget productions spurring greater adoption.
Market penetration in the United States and other developed nations has been accelerated with the main players now having all launched their offerings.
SVOD MARKET SHARE Q2 2021
The margins between Disney+, Disney’s Hulu platform, and HBO Max, Netflix and Prime Video continue to change, depending upon a myriad of factors. Netflix, who has experienced massive dominance remains the market leading position by a 8% margin. However, forward-projections predict this lead to diminish over the coming years.
Amazon’s Prime Video now holds a 6% lead over the Disney+ platform. Apple TV+ didn’t find any substantial growth when offering its free trial; and we will see how ending the trial impacts its market share in the Q3.
MARKET SHARE DEVELOPMENT YTD
Disney+ and HBO Max were the only two streaming services to gain market share (+1%) through Q2. The mid-field SVODs managed to retain their shares, but the larger players Netflix and Prime Video saw the most drastic change in market share.
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