Streaming Wars: SVOD market share in Q2 2021

Streaming Wars: US SVOD data

The subscription video on demand (SVOD) market has experienced massive growth over the course of the past 18 months, with the COVID-19 global pandemic, along with discounted offers and high budget productions spurring greater adoption.

Market penetration in the United States and other developed nations has been accelerated with the main players now having all launched their offerings.

SVOD MARKET SHARE Q2 2021

The margins between Disney+, Disney’s Hulu platform, and HBO Max, Netflix and Prime Video continue to change, depending upon a myriad of factors. Netflix, who has experienced massive dominance remains the market leading position by a 8% margin. However, forward-projections predict this lead to diminish over the coming years.

Amazon’s Prime Video now holds a 6% lead over the Disney+ platform. Apple TV+ didn’t find any substantial growth when offering its free trial; and we will see how ending the trial impacts its market share in the Q3.

Streaming Wars: SVOD Data for Q2 2021

MARKET SHARE DEVELOPMENT YTD

Disney+ and HBO Max were the only two streaming services to gain market share (+1%) through Q2. The mid-field SVODs managed to retain their shares, but the larger players Netflix and Prime Video saw the most drastic change in market share.

Related Article:
Explainer: Facebook and TikTok's tense history

Streaming wars: SVOD data YTD

The team at Platform Executive hope you have enjoyed the ‘Streaming Wars: SVOD market share in Q2 2021‘ article. Automatic translation from English to a growing list of languages via Google AI Cloud Translation. Initial data and reporting via our friends at JustWatch.

You can stay on top of all the latest developments across the platform economy, find solutions to your key challenges and gain access to our problem-solving toolkit and proprietary databases by becoming a member of our growing community. For a limited time, our subscription plans start from just $16 per month. What are you waiting for?

Share this Article