The streaming (SVOD) competitive landscape in the United States continues to have a fierce rivalry for first place with Netflix and Amazon’s value-added Prime Video a mere two percentage points apart.
Following that trend, Disney+ and HBO Max stand parallel to one another with the Disney+ performing slightly better that HBO Max and thus claiming the third spot this quarter.
MARKET SHARE DEVELOPMENT IN 2022
As many industry observers will have noted, the long-time king of all streaming players, Netflix has suffered from a prolonged downward spiral for quite a few quarters now, losing approximately 2 per cent of market share by September.
Separately, Disney+ has accelerated its advantage over its nearest rival, winning over more than 3 per cent of the market. Similar to Disney+, Apple TV+ and HBO Max both faired well, with each adding 2 per cent.
The team at Platform Executive hope you have enjoyed this article. Automatic translation from English to a growing list of languages via Google AI Cloud Translation. Initial data and reporting via our friends at JustWatch.
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