It’s that time again, with the Q2 subscriber reporting now in. Lets take a few moments to analyse where each of the major players in the US market stands.
SVOD market shares in Q2 2022
The streaming wars continue to heat up, with Netflix losing -2% market share in Q2. Rivals such as Apple TV+, Disney+, and HBO Max capitalized on the losses of the market leader, and each added +1% in Q2. Netflix now only holds a 1% margin over Prime Video, and there is just a 5% margin between HBO Max and 2nd place.
It will be interesting to see what the impact of Netflix’s record-breaking fourth series of Stranger Things has had on future results. Likewise, the impact of the hotly anticipated show Obi Wan Kenobi, with its legion of Star Wars fans will be watched closely by executives at Disney+.
Market share development in 2022
HBO Max and Apple TV Plus continue to have the highest growth rate in the US adding +2% each, contributing to Netflix’s -2% loss. Other top players in the US market, such as Amazon Prime Video, Disney+, and Paramount+, have all actively gained +1% shares since January.
The team at Platform Executive hope you have enjoyed the article. Automatic translation from English to a growing list of languages via Google AI Cloud Translation. Initial reporting by JustWatch.
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