Over the past decade LinkedIn has been growing at a steady and predictable rate. However, this rate has been accelerating since Microsoft formally concluded its acquisition of the social network platform.
[wpdatachart id=7]
The number for Q1 of 2021 is a stand-out and shows an increased momentum, probably due, in part, to COVID-19 lockdowns and resulting macroeconomic factors.
We believe that our prediction of 836 million users by the end of 2021 is a conservative number. With the growth trajectory seemingly accelerating, it is possible that the number could exceed 900 million, with the one billion milestone being within reach sometime in early 2022.
The prediction is based upon this increased growth, but tempered by China and potential impacts policy shifts could have towards the platform.
Due to its business model, near monopoly within the professional networking space and ‘deep pockets’, we believe LinkedIn will continue to be one of the most significant social networks over the next decade. The numbers are mind-blowing. Almost 60 million business entities are listed on the network, with staffing numbers.
One future development that could be interesting, if they can pull it off, would be to enable staff to render an organisation chart. This is especially valid for large and more complicated conglomerates, where multiple staff member in multiple departments have similar job title, but may be poles apart in terms of where they sit within the corporate hierarchy. For example, ‘Marketing Director’ could be for the entire group, yet Chief Marketing Officer could be for just a single business unit within the group.
The team at Platform Executive hope you have enjoyed the ‘[post_title]’ article. Automatic translation from English to a growing list of languages via Google AI Cloud Translation.
You can stay on top of all the latest developments across the platform economy, find solutions to your key challenges and gain access to our problem-solving toolkit and proprietary databases by becoming a member of our growing community. Platform Executive has two membership tiers, Community (FREE) and Premium ($195 per year), which offer different levels of access to our products and services. What are you waiting for?
