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Knowledge Base

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Knowledge Base

From ideation through to exit strategy, Knowledge Base is designed as a resource to enable our members to find solutions to the myriad of challenges faced when building a platform business.

Covering Bases: the start-up journey

1 B2B Marketing Strategies

4 ways to streamline B2B marketing strategies

It’s no doubt that marketing is essential for the success of your B2B company. It helps to improve the visibility and awareness of your brand. This enables you to reach more clients, increasing your chances of generating more sales. Without marketing...

2 Content Ideas

8 brainstorming tips for creating compelling content

Americans now spend over 13 hours each day consuming content. But not all content is created equal, and audiences quickly scroll or click away from content that isn’t valuable or entertaining.

3 Buzzwords, corporate slang, Phrases and more

New tech buzzwords: From metaverse to DAOs

This year, tech CEOs drew inspiration from a 1990s sci-fi novel, Reddit investors’ lexicon seeped into the mainstream as “diamond hands” and “apes” shook Wall Street, and something called a DAO tried to buy a rare copy o...

4 Why membership businesses fail

64 reasons why a membership business will fail in 2022

Over the course of the past couple of decades I have built start-ups and/or managed a number of established businesses operating within what we now call the membership economy. Over this time period I have noted problems that some organisations exper...


SWOT Analysis Reports

Our on-demand competitive intelligence reports cover 7,000+ of the world’s largest corporates 800 dotcom and platform properties.

Industry Updates

Available as both a single-copy report and as annual subscriptions, these reports keep you updated on your sector.

Academic R&A Database

Featuring 3,000 curated platform-related papers and journals from leading institutions around the world.


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